Vendor needs to provide social marketing and behavior change consultant services.– The project will use evidence–based messaging to address barriers to recycling and food waste diversion and will develop messages and outreach materials in a variety of methods and languages.– The goal of these messages is to improve food waste and recyclables diversion from the public landfill, increase curbside recycling participation, and enhance public awareness of resource recovery.– Prevent residential household food waste and recycling from being disposed of in the public landfill by identifying and understand how food is wasted, the barriers to participating in curbside recycling and lack of awareness of resource recovery.– Increase awareness of amount of food wasted, increase recycling of readily recyclable materials, enhance public awareness of resource recovery and promote behavior change regarding food waste and resource recovery and its impact of emissions.– The consultant will create a list of non–divisible end–state behaviors needed, will determine impact, probability and penetration for all target audiences and select behaviors and messaging strategies that will have the best combination of probability and penetration in each target audience type.– Analyze data from qualitative and quantitative processes.– Work with the city staff and the graphics content creation consultant to select behaviors and messaging strategies that will have the best combination of probability and penetration for our community.– Complete an intercept test on messaging strategy created by the graphics content creation consultant.
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