Posted Date : November 27,2018
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-10509
Government Authority located in Nebraska; USA based organization looking for expert vendor for marketing and branding services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide marketing and branding services capable of providing creative and technical services to assist the city in developing a brand and provide brand execution and ongoing marketing and public relations services.
A. Discovery and Assessment
- Perform research and identify the perception from a resident, business and visitor standpoint in comparison to what the city wants to become.
B. Development of a Competitive Identity
- Compile findings and develop a succinct message that highlights distinctive competencies and communicates the city’s desired identity.
C. Logo and Tagline Development and Messaging Guidelines
- To develop a brand with a new logo and tagline.
- Logo and tagline development
- Process and timeline for community feedback and reactions to ideas and validation
- Once logo and tagline have been chosen, include development of a full identity system including, but not limited to, graphic elements, brand architecture, verbal branding (tone of voice), logo type, fonts, colour palette, icon system, imagery, cobranding, website branding, templates for presentations, business cards, letterhead, envelopes, brochures and fliers, social media graphics, interior and exterior signage, advertising, email signature, uniforms, and vehicle placards.
- Messaging guidelines
- Internal activation - Provide suggestions and recommendations for introducing and embedding a new brand with employees.
D. Brand Implementation and Marketing Strategy
- Define the activities designed to effectively establish the city’s new brand identity organically to internal and external audiences as well as identify ongoing strategies for communicating, maintaining, and enhancing the brand’s value over the first three years following the introduction.
- Brand strategy
- Develop collateral and advertising material, services may include: graphic design for the development of all print collateral (such as newsletters, posters, direct mail, service cards), print and broadcast advertising, public meeting presentation materials and supplemental video productions
- Tracking and measurement recommendations
(2) All questions must be submitted no later than December 14, 2018.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: December 21,2018
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-10509
Government Authority located in Nebraska; USA based organization looking for expert vendor for marketing and branding services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide marketing and branding services capable of providing creative and technical services to assist the city in developing a brand and provide brand execution and ongoing marketing and public relations services.
A. Discovery and Assessment
- Perform research and identify the perception from a resident, business and visitor standpoint in comparison to what the city wants to become.
B. Development of a Competitive Identity
- Compile findings and develop a succinct message that highlights distinctive competencies and communicates the city’s desired identity.
C. Logo and Tagline Development and Messaging Guidelines
- To develop a brand with a new logo and tagline.
- Logo and tagline development
- Process and timeline for community feedback and reactions to ideas and validation
- Once logo and tagline have been chosen, include development of a full identity system including, but not limited to, graphic elements, brand architecture, verbal branding (tone of voice), logo type, fonts, colour palette, icon system, imagery, cobranding, website branding, templates for presentations, business cards, letterhead, envelopes, brochures and fliers, social media graphics, interior and exterior signage, advertising, email signature, uniforms, and vehicle placards.
- Messaging guidelines
- Internal activation - Provide suggestions and recommendations for introducing and embedding a new brand with employees.
D. Brand Implementation and Marketing Strategy
- Define the activities designed to effectively establish the city’s new brand identity organically to internal and external audiences as well as identify ongoing strategies for communicating, maintaining, and enhancing the brand’s value over the first three years following the introduction.
- Brand strategy
- Develop collateral and advertising material, services may include: graphic design for the development of all print collateral (such as newsletters, posters, direct mail, service cards), print and broadcast advertising, public meeting presentation materials and supplemental video productions
- Tracking and measurement recommendations
(2) All questions must be submitted no later than December 14, 2018.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: December 21,2018
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$