(1) Vendor needs to provide communication and public engagement campaign service.– The project should include media services, creative development and assistance with new media use, social media marketing, earned media opportunities, and other innovative and creative methods to engage the identified audiences, to include early childhood professionals, parents and families seeking quality early childhood education programs, and the general public.– A comprehensive multi–media communications plan to engage the audiences described above that builds upon previously conducted outreach and communications resources and efforts, and introduces new outreach methods and strategies;– Distinct messaging strategies to reach both urban and rural child care and early childhood education programs, tailored to the specific audiences of Family Child Care Home providers, Child Care Centres, Head Starts, and School based early childhood education programs, which improves upon current resources in use, and introduces new methods and strategies.– Distinct messaging strategies to reach urban and rural parents, families, policymakers, and the general public, which improves upon current resources in use, and introduces new methods/strategies – An implementation timeline and budget, including a budget narrative for communication tools and actions, with activities and costs clearly articulated and specified;– A methodology for determining the impact and success of Step Up To Quality communication strategies.– Two letters of reference in lieu of Performance Bond, which describe experience in designing, implementing, and evaluating messaging campaigns targeting a statewide, demographically diverse audience, preferably focusing on family, child development, or educational issues.(2) All the questions must be submitted no later than May 31, 2024.(3) Contract period will be for one year.
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