(1) Vendor needs to provide targeted advertising service.– Provide targeted advertising capabilities in the realm of Facebook, Instagram, and Geofencing.– Provide the creative strategy for approval on each platform and provide performance reports based on campaign timelines.– Facebook and Instagram Targeted Campaigns. The Contractor will provide targeted advertising campaigns on Facebook and Instagram for six months.– Each targeted advertising campaign will not exceed 200,000 impressions per month.– Provide bi–weekly reports to include impressions, cost per click, click through, lead generation, and any other pertinent social media data that can help adjust ad content creation during each campaign.– The contractor will provide ad content recommendations based on impression performance and lead generation utilizing the bi–weekly reports.– Provide an overall campaign performance report at the end of each campaign in a face–to–face environment that includes total impressions, lead generation, and any other analytics that can help improve follow on campaigns.(2) Total Small Business Set–Aside.
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