Posted Date : November 10,2020
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-18238
Government Authority located in Nebraska; USA based organization looking for expert vendor for digital marketing of online graduate programs.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide digital marketing of online graduate programs
- The Service Provider will create strong performing and creative digital marketing campaigns that adhere to the brand guidelines
- Display ad and paid search campaign strategy to effectively reach target audiences
- Graphic design of display ads, including photography and creative strategy of photo selection that grabs attention and resonates with target audiences
- Continuous optimization of ad creative and copy, keywords, persona segments, behavior targeting and paid search
- Comprehensive analytics reporting (ads, clickthrough rates, Google Analytics, etc.) and dashboard capabilities with 24/7 client access and training
- Benchmarking campaign performance to industry and higher education digital marketing standards,
- Monthly meetings with designated Service Provider contact who can report campaign key performance metrics – such as the number of people who inquired about our programs and who applied, web page traffic, percent of web page traffic generated by ads, click-through rates, impressions served, top keywords, etc. – and who can provide insight and recommendations for higher performance and extending impact of ad budget.
[C] Eligibility:
Onshore (USA organization Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office premises.
Budget :
Deadline to Submit Proposals: December 10,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-18238
Government Authority located in Nebraska; USA based organization looking for expert vendor for digital marketing of online graduate programs.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide digital marketing of online graduate programs
- The Service Provider will create strong performing and creative digital marketing campaigns that adhere to the brand guidelines
- Display ad and paid search campaign strategy to effectively reach target audiences
- Graphic design of display ads, including photography and creative strategy of photo selection that grabs attention and resonates with target audiences
- Continuous optimization of ad creative and copy, keywords, persona segments, behavior targeting and paid search
- Comprehensive analytics reporting (ads, clickthrough rates, Google Analytics, etc.) and dashboard capabilities with 24/7 client access and training
- Benchmarking campaign performance to industry and higher education digital marketing standards,
- Monthly meetings with designated Service Provider contact who can report campaign key performance metrics – such as the number of people who inquired about our programs and who applied, web page traffic, percent of web page traffic generated by ads, click-through rates, impressions served, top keywords, etc. – and who can provide insight and recommendations for higher performance and extending impact of ad budget.
[C] Eligibility:
Onshore (USA organization Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office premises.
Budget :
Deadline to Submit Proposals: December 10,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$